Mazda introduced the fourth generation Mazda2 (Demio for Japan) last year and had its North American debut at the Montreal International Auto Show in January this year. It will go on sale in Canada next year, but the US-market will not sell it.
A new report from Automotive News says that due to cheap gasoline and supply constraints from the Salamanca plant of Mexico, Mazda has decided to drop the all-new Mazda2 for the U.S.
In an interview with the publication, Robert Davis, senior VP of the company’s U.S. operations, said that it was possible to sell the subcompact hatchback in the US but its sales figure wouldn’t have been sensible with the 600 dealers and the marketing costs. Mr. Davis wanted to allocate resources to vehicles that are considerably more profitable. The company managed to sell 13,615 units of the car last year. However, this year the car’s sales dropped steeply to hit a rock-bottom figure of just 249 units, for the first four months.
According to the report, the senior VP doesn’t rule out the hatchback for future. He suggests that if and when a need arises, it will be sold in the US.
The hatchback doesn’t stop the sedan version from selling here though. The Mazda2 Sedan which is based on the all-new Mazda2 hatchback, will be sold in the US under the Toyota-owned Scion brand under the name of ‘iA’. The Scion iA debuted at the 2015 New York International Auto Show last month and will go on sale in fall this year. It will be imported from Mazda’s Salamanca plant of Mexico.