McLaren #BlackSwanMoments

‘McLaren Sports Series’ sportscar teased, unveiling in Q2 2015

November 7, 2014
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McLaren has confirmed that its next sportscar which was previously referred to with the codename ‘P13’, will be known as ‘McLaren Sports Series’. The sub-650S McLaren Sports Series will feature a carbon fibre chassis and mid-mounted V8 engine, and make its global premiere in Q2 2015 with Formula 1 technologies.

More details on the third McLaren model are available in the press release below.

McLAREN CONFIRMS MUCH ANTICIPATED SPORTS SERIES WITH GAME-CHANGING LAUNCH CAMPAIGN

Nov 6, 2014

  • McLaren Sports Series to make global premiere in 2015
  • Third model in the range will be a pure McLaren
  • View the Sports Series launch film at http://youtu.be/0ff_kV1wqYE
  • Follow the campaign at cars.mclaren.com and join the conversation – #BlackSwanMoments

McLaren Sports Series

Scheduled to premiere on the world stage in the second quarter of 2015, McLaren has now confirmed that its latest model, previously referred to only by its internal codename ‘P13’, will be known as the McLaren Sports Series. It will join the range below the 650S, bringing McLaren credentials and exclusivity to the sportscar segment for the first time.

The launch campaign will plot the history over 13 chapters of true game-changing – Black Swan – moments from around the world and within McLaren’s. Over the course of the coming weeks, McLaren Automotive will be using the hashtag #BlackSwanMoments to tell stories that have truly changed and challenged people’s beliefs.

The McLaren Sports Series will be a pure McLaren, building on the credentials of the McLaren P1™ and 650S, bringing Formula 1™ technologies and know-how to a new segment for the brand. It will feature a carbon fibre chassis and mid-mounted V8 engine.

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