Rolls Royce does not view the Mercedes-Maybach as a threat to its business. While the S Class-based Maybach is priced in the whereabouts of the Rolls Royce Ghost, the Goodwood-based car maker believes the customer for the Ghost is different from the Maybach buyer, according to a report on CarAdvice.
Gerry Spahn, head of communication for Rolls Royce Motor Cars in North America said that the Maybach could be a competitor to a provenance Ghost. According to the official, Rolls Royce’s cars compete against non-automotive purchases like yachts, airplanes, art etc. In fact, an average Rolls Royce owner has seven cars already.
The Maybach brand was revived in November last year, and the first product, the Mercedes-Maybach S600 was shown at the LA Auto Show and Guangzhou Auto Show. The S600 Maybach is powered by a 6.0-liter V12 Bi-Turbo engine capable of 530 hp.
The BMW-owned Rolls Royce brand sells three distinct model lines – Wraith, Ghost and Phantom. The Ghost saw a facelift last year at the Geneva Motor Show. The Series II Ghost is also powered by a V12 engine albeit a higher capacity 6.6-liter unit.
Rolls Royce ended 2014 with record sales of 4,063 units. 2014 saw the company break the 4,000 barrier for the first time in its 111-year history.
[Source – CarAdvice]