A report on The Telegraph claims that Morgan is considering an electric version of its hand-made three-wheeler.
When Morgan launched the three-wheeler in 2011 as a throwback to the original vehicle which was launched 105 years ago, it had intended to build some 500 units. However the demand that the company received for it was overwhelming and in the three years that it has been making this unique motor vehicle, 1,400 copies have been sold. The model’s such an unprecedented hit that it now represents 50 percent of the company’s annual production, at 500 units.
The three-wheeler is powered by a 115 bhp V-Twin motorcycle engine mounted at the front. The unique front axle with two wheels makes it a more stable vehicle than a tuk-tuk or a Reliant.
Realizing that the three-wheeler’s demand is not just a flash in the pan, Morgan could be planning a business model that leaves the future of its unique offering with more sustainability. The Eco variant could have its batteries mounted up front, but the model’s weight, currently at about 500 kg, could then move closer to a ton taking some exhilaration away from its driving performance.
[Source – Telegraph.co.uk]