The ICC Cricket World Cup 2015 is being jointly hosted in Australia and New Zealand. Hyundai Motor Company is the event’s official automotive partner. The New Zealand subsidiary of the Korean automaker has provided a 94 vehicle fleet for the event. The vehicle fleet provided in New Zealand includes the Santa Fe SUV, the ix35 crossover, the iMax van and the i40 wagon.
The vehicle fleet provided by Hyundai will be used throughout the event by ICC officials, referees, staff and organization executives. The iMax van will be used as the team car. The provision of vehicle fleet is part of the company’s efforts for expansion of its global sports marketing activities.
More information is available in the press release below.
A Winning Wicket Hyundai New Zealand Supplies Official Fleet of 94 Vehicles to ICC Cricket World Cup 2015 – Press Release
- Hyundai New Zealand provides a 94 vehicle fleet for the ICC Cricket World Cup 2015
- Vehicles to be used in seven cities in New Zealand during the tournament
Hyundai Motor Company is the official automotive partner of the ICC Cricket World Cup 2015 which is being jointly hosted in Australia and New Zealand. Hyundai New Zealand has this week provided a 94 vehicle fleet to be used during the ICC Cricket World Cup 2015. This fleet includes the Santa Fe, New Zealand’s favourite Diesel family wagon, the ix35, New Zealand’s number one selling small SUV, the iMax van and the i40 wagon.
The ICC Cricket World Cup will be held between February 14 and March 29 in seven cities in Australia and seven cities in New Zealand. New Zealand will stage a total of 23 games in Auckland, Hamilton, Napier, Wellington, Nelson, Christchurch and Dunedin. The Hyundai fleet will be used by ICC officials, referees, staff and organization executives throughout the tournament, with the iMax to be used as the team car.
Hyundai New Zealand held a ceremony at Auckland’s Milford Beach on the 7th February to mark the handover of the vehicle fleet. This ceremony was attended by Hyundai New Zealand officials and ICC executives. Campbell Jamieson, ICC General Manager – Commercial, attended the ceremony and said “We are absolutely delighted that Hyundai is supporting the ICC Cricket World Cup in New Zealand. The ICC is proud to partner with a global automotive leader and we look forward to using the fleet throughout the tournament period”.
As part of Hyundai’s partnership with the ICC Cricket World Cup 2015, Hyundai New Zealand also hosted a beach cricket competition to encourage families to spend quality time together over the summer months. Competitions were held at four beaches around New Zealand: New Brighton Beach, Christchurch; Tahuna Beach, Nelson; Petone Beach, Wellington; and Milford Beach, Auckland.
“We hope that our beach cricket campaign helped bring families together as they celebrated the summer of cricket in anticipation of the ICC Cricket World Cup 2015. Cricket is New Zealand’s summer sport and, as the official car partner, we are proud to contribute to a momentous event that brings so many people together from around the world.” said Hyundai New Zealand General Manager, Andy Sinclair.
Hyundai New Zealand is also running a competition during the month of February 2015 where customers can go into the draw to win a trip to the highly anticipated cricket final in Melbourne. All they need to do is test drive a Hyundai in February.
In 2011 Hyundai signed a five-year deal with the ICC to become the first official car sponsor. The agreement covers the ICC World Twenty20, ICC Champions Trophy, and ICC Cricket World Cup. The partnership is part of Hyundai’s efforts to expand its global sports marketing activities.