The VW Phaeton is 13 years old and dying for a replacement with poor sales globally. It was recently axed from the UK. Volkswagen had initially planned to introduce an updated version of the vehicle in late 2016 or early 2017.
However, according to a report by Automotive News Europe, the company is delaying the introduction of the second generation Phaeton as it is looking to improve the returns on the upscale saloon by lowering production and the material costs. The publication states that even though the all-new of the Phaeton is ready to go into production, the company is again reworking the car, which means the German carmaker moving on from the era of Ferdinand Piech to focus more on profitability.
The Phaeton was a part time project of Mr. Piech – the controversial ex-Chairman of the Volkswagen Group.
In fact, it was him who ordered the development of the next-gen Phaeton to compete with the current Mercedes-Benz S-Class. Mr. Piech demanded Volkswagen engineers to develop the car in such a way that it can drive comfortably at speeds as high as 300 km/h (186 mph).
The next-gen VW Phaeton will be based on the Volkswagen Group’s MLB Evo modular-longitudinal platform that also underpins the 2016 Audi A4 that is set to be unveiled at the 2015 Frankfurt Motor Show (2015 IAA) in September.
Volkswagen only sold 4,000 units of Phaeton last year, making it the lowest volume model in its entire line-up.
[Source: Automotive News Europe]