Nissan will be one of the very few mainstream automakers to introduce autonomous technology this decade. The Japanese automaker will introduce the futuristic technology into its model line-up by 2017, according to David Moss, Vice President, Vehicle Design & Development, Nissan Technical Centre Europe.
Speaking to Autocar, Mr. Moss said that the next big thing for the company is autonomous technology.
“Nissan isn’t about making cars that drive themselves, what it’s about is building on the advanced features we have on the car, like the driving assistance aids.”
The first attempt won’t be with fully autonomous technology though, Mr. Moss suggested.
“We will bring in technologies that improve safety but take away the less attractive bits of driving, like sitting in traffic jams. But we don’t want to take the fun out of the cars.”
Initially, the autonomous technology will work in single lane ‘traffic jam mode’ up to a certain speed. Few years later, when the autonomous technology advances, a ‘highway mode’ with multi-lane capabilities will be offered. Autonomous technology won’t be a top-spec-only thing, Mr. Moss indicated.
“We will bring the technology not just to the premium buyers who buy the top-spec models, but to a wider audience.”
Furthermore, Mr. Moss hinted that the autonomous technology may be paired with electric technology as using its “zero-emissions strategy” in combination with autonomous technology can help in reducing pollution.