2015 Ford Mustang Export

No new American Ford models for Europe, for now

June 5, 2015

The 2015 Ford Mustang and Edge have already been confirmed for launch in European markets. Despite Ford having a large model lineup in its home market, there will not be a third new American model for the European market, reportedly.

The Mustang will be shipped from the company’s Flat Rock Assembly Plant in Michigan, U.S., while the Edge will be shipped from its Oakville Assembly in Ontario, Canada. Both models will reach dealerships in Europe later this year.

According to a new report from Autovisie, the company’s European division won’t introduce another American model in Europe anytime soon. An unnamed insider told the publication that Ford of Europe did look at other models made primarily for North America but came to a conclusion that none of them would suit the European market. The source wouldn’t reveal which models were looked at though.

The major reason behind this could be the lack of models that would actually appeal the European customers and the resultant unjustified cost of development and marketing of a Euro-spec version. Another reason likely is that the Euro is losing its value against the US dollar. While, as per the report, the prices of the Mustang and Edge in Europe have sufficient margin to gulp the exchange fluctuations, the other models probably cannot be priced in such a way, as that would result in non-competitive pricing.

[Source: Autovisie]

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