Opel is readying a range of new introductions for the next three years. The GM-owned German brand will launch 27 new models and 17 new engines by 2018. The company’s European operations has lost more than US$18 billion since 1999. Fortunately, it started gaining market share in 2014 and is expected to revive in favourable European business conditions in the coming years.
Steps taken by the company in its revival efforts are a new marketing strategy, the following of a single design language and offering a wider choice of products to buyers.
For introducing a wide range of new models and engines, the company will hire more than 1,400 new employees. The Spanish plant will play a major role in the offensive plan as it has the largest production capacity of all Opel group factories in Europe. The company has not identified the 27 models that will be launched by 2017 but some are already known. The new fifth-generation Corsa and the newly introduced Karl, along with the replacement for the Zafira are part of the launch cadence. The recently introduced 1.6 CTDI and 2.0 CTDI diesel engines are two of the 17 new engines.