National Car Company, Hyundai’s sole distributor of vehicles in Qatar, has officially launched the latest, 7th generation model of Hyundai Sonata. The new Sonata, unveiled at the New York Auto Show in April this year, is based the brand’s Fluidic Sculpture 2.0 design concept that premiered on the new Hyundai Genesis.
The new Sonata will be available with a 2.4-liter MPI engine coupled with a 6-speed automatic transmission. Currently the new model is on display at two Hyundai showrooms in Doha and Aziziya.
More information is available in the press release below.
National Car Co launches all-new Hyundai Sonata
DOHA: National Car Company, the sole distributor for Hyundai vehicles in Qatar has officially launched the all-new Sonata mid-size sedan at a well attended event at the Ezdan Mall, Gharaffa.
Staying true to Hyundai’s acclaimed ‘Modern Premium’ brand direction, the new Sonata is the second Hyundai model to feature the brand’s Fluidic Sculpture 2.0 design concept, while also offering modern styling, excellent performance, and the practical application of the Hyundai’s latest technologies such as Smart Trunk function and Blind Spot Detection.
The improved 7th generation model is the result of three years of research and development conducted by Hyundai in the Middle East and around the globe, in order to maximize product competitiveness and satisfy the diverse needs of the Middle East market.
Currently on display at the two Hyundai showrooms in Doha and Aziziya, Sonata is expected to continue the popularity of a model that has traditionally been one of Hyundai’s best-selling models in the Middle East since it was first introduced. In 2013, the Sonata sold over 26,000 units across the Middle East, a region that is set to become Hyundai’s biggest market after the US. Since its introduction in 1985, cumulative global sales of the Sonata have reached almost seven million units.
Sheikh Ahmad bin Nasser al-Thani, President Director, National Car Company said: “We are proud to present the all-new Sonata which has gone through rigorous performance tests and quality enhancements especially in the tough conditions in our region and I am confident that it will be a new bench mark in mid-size sedan segment in Qatar.
It has already achieved top-class safety ratings and we strongly feel that car lovers in Qatar will be delighted to accept the new Sonata with enthusiasm.” The all-new Sonata is the second model to have been designed using Hyundai’s Fluidic Sculpture 2.0 philosophy, following in the footsteps of the all-new Genesis which was launched in Qatar in May 2014. It boasts a dramatic new exterior look, as well as a new and improved interior, and a design concept that focuses on ‘Inner Force’: a theme that points to evolved aesthetics and confident perfection.
The new model aims to deliver maximum driver confidence through the inclusion of top safety features and a new suspension, which will provide the driver with a smoother overall ride. Pioneering safety technology such as Vehicle Stability Management, Hill Assist Control and Electric Parking Brake are all included.
An impressive 51% of the new Sonata’s steel is Advanced High Strength Steel (AHSS), increasing stiffness and protecting passengers more effectively with improved body structure rigidity. This has helped the vehicle to achieve a 2014 Top Safety Pick+ award from the Insurance Institute of Highway Safety (IIHS) in the United States.
The new Sonata also benefits from improved interior ergonomics, resulting in a completely driver-focused cabin that incorporates Hyundai Motor’s core interior design principles of safety, intuitiveness and simplicity. Multiple comforts include a panoramic sunroof, manual rear side window curtains, electrical backlite glass curtain, integrated driving mode system (normal, sports and eco) and an Integrated Memory System (IMS) for the driver seating position.
The Smart Trunk feature also allows drivers to open the trunk remotely if their hands are full. Puddle lamps projected from outside mirrors and HID Xenon headlamps add to the premium feel of the vehicle. The all-new Sonata also offers a top-of-the-line multi-media sound system, with an option of an impressive 4.3” colour TFT – LCD screen with Rear Camera Viewing for high audio or a 3.8” Negative Mono LCD for basic audio, both of which are accompanied by MP3, bluetooth hands-free and My Music Functions.
The high quality sound system is linked to eight optimally tuned high-performance speakers and subwoofers, offering live multi-dimensional sound. The new Sonata also supports AUX & USB ports and iPod bundle cable connection. The all-new Hyundai Sonata is available in Supreme (equipped with all the special features mentioned above), Classic, Mid & Entry grades varying in features and specifications. The new Hyundai Sonata available in Qatar is equipped with a 2.4 L MPI engine coupled with 6-speed automatic transmission.