Volvo Cars has announced that its range-topping Inscription trim of the all-new 2016 Volvo XC90 is having a huge demand. The company stated that three quarters of the entire sales of the luxury SUV are being specified with the Inscription trim.
Volvo has received nearly 57,000 orders for the new XC90, which is significantly higher than the company’s sales forecast for this year. To meet with the increase in demand Volvo has started production in three shifts at its facility in Torslanda, Sweden.
Alain Visser, Senior Vice President for Marketing Sales and Customer Service, Volvo, stated: “With 76 percent of the consumers opting for the top end Inscription model, it will be fair to say that the company has established a position as a premium car maker.”
The new 2016 XC90 has marked a new beginning of in Volvo’s history, portraying its future design direction and incorporating the company’s new Scalable Product Architecture (SPA) technology.
The company has achieved increased sales of 232,284 units in the first six-months of 2015 when compared to 229,013 units during the same period last year. During H1 2015, the company has witnessed an increase in demand from Europe but a decline in demand from China. The Swedish automaker has stabilised its sales in the U.S. market.
The company will be investing US$500 mn in making a new plant in South Carolina, USA. Construction of the plant will commence this fall. The new facility is set to have an initial production capacity of 100,000 units per year and its production is scheduled to be completed by 2018. The company informs that it has plans to double its sales to 800,000 units per year in the medium term.