Renault has announced its first-ever C-segment crossover – the Renault Kadjar. The compact crossover’s moniker is inspired by ‘quad’ and the French words ‘agile’ and ‘jaillir’. ‘KAD’ is inspired by ‘quad’ go-anywhere 4WD vehicle, while ‘JAR’ is inspired by ‘agile’ and ‘jaillir’ which mean agility and suddenly emerging from somewhere.
The French automaker will take wraps off the new compact crossover on 2nd February.
More information is available in the press release below.
KADJAR – RENAULT’S FIRST C-SEGMENT CROSSOVER – Press Release
- As the brand continues its offensive on the crossover market, Renault is pleased to present the KADJAR, its first C-segment crossover
- KADJAR is to be revealed via a social media campaign
A new name for a new crossover
The name KADJAR is built around KAD- and -JAR. KAD- is inspired by ‘quad’ – representing a go-anywhere four-wheeled vehicle and -JAR recalls the French words ‘agile’ and ‘jaillir’ representing agility and suddenly emerging from somewhere. The sound and spelling of the name have an exotic feel which suggests adventure and discovering new horizons.
The initial letter ‘K’ is indicative of the model’s robustness and the KADJAR fits seamlessly with Renault’s existing B-segment crossover – Captur.
#KADJAR: the name of the teaser campaign that will enable customers to discover the Renault KADJAR through the social media.
From 26th January 2015, Renault will be particularly active on social media to present the world of the KADJAR. New photos and videos will be posted daily before the wraps come off the Renault KADJAR completely on 2nd February.