Renault has announced that its first pickup, internally known as ‘U79’, will be unveiled on June 18th in Buenos Aires. The production-spec pickup was previewed by the Duster Oroch concept that debuted at the 28th Sao Paulo Motor Show in Brazil in October 2014. The concept was penned by the Renault Design Centre for Latin America (RDAL) in Sao Paulo. The company said last year that pickups account for 75% market share in South America, and will enter the competitive segment with at least two models.
The “Sports Utility Pickup” will be based on the Duster, and will borrow the design and styling from the same. The first model to be unveiled will be a 4-door double cab with five seats and a “generous bed”. It can be said from the official teaser images that the pickup will feature flared wheel arches, roof rails and LED tail lamps. The pickup is likely be offered with the 1.6- and 2.0-liter dCi four-cylinder turbo-diesel engines from the Duster, in varying power outputs. Both front-wheel drive and an optional four-wheel drive system could be equipped depending on the variant.
The targeted market originally has been South America, and that will most likely be the only market where it will be sold for the near future as the demand for pickups in Europe is weak. Also markets like Australia and New Zealand, which do have a big market for pickups, is unlikely to get the production spec Renault Duster Oroch.