2016 Scion iA front three quarters right

Scion VP Doug Murtha open to more vehicle categories

August 3, 2015

Toyota’s North American brand Scion, that has a very limited model range, saw addition of the Scion iM compact hatchback and Scion iA sub-compact sedan this year.

The iA is the Scion’s first sedan, and we may see more such first-ever category products from the youth-oriented brand in the future. Speaking to The Detroit Bureau, Doug Murtha, Scion division’s Vice President, said, “I’m a hand-raiser for any product suitable for the brand.” He suggested that some of the future models will be designed specifically for the brand and will likely have a longer life-cycle.

Mr. Murtha is open to two of the most popular product categories in North America – pickup truck and crossover. The Vice President openly expressed his interest in offering an off-road vehicle saying that he’d “be very interested in an all-wheel-drive vehicle.”

Over the years, Scion vehicles have mainly been re-badged Toyota vehicles. Of course, there is a lack of individuality that’s creating a hurdle for the brand, not to mention the limitation of having a very small product portfolio. Mr. Murtha indicated that he would like more individuality for the brand, something that isn’t Toyota.

“I would love a line-up of vehicles you couldn’t easily throw a Toyota badge on,” the Vice President concluded.

Perhaps that’s what the Scion iA is mooting for, isn’t it?

[Source: The Detroit Bureau]

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