At a meeting last week, SEAT Board of Directors Chairman Dr. Francisco Javier García Sanz and SEAT’s new Executive Committee Chairman Luca de Meo announced ‘Strategy 2025’, Seat’s ten-year plan to achieve its goal of sustainable profitability. In the coming years, the Volkswagen Group-owned Spanish marque will develop models in growing segments with high profit margin and prioritise customer satisfaction.
As a part of this ten-year plan, the company will launch four new models by 2018. The first one of the four will be the brand’s first crossover. As we’ve known with the official confirmation that came in September, it will be a compact crossover and arrive in H1 2016. It will compete with Nissan Qashqai, Renault Kadjar, Hyundai Tucson and the likes.
Reports say that a Mazda CX-3-rivaling sub-compact crossover as well as a Hyundai Santa Fe-rivaling mid-size crossover would also be launched later this decade. The next-gen Seat Ibiza is also on the cards.
The company’s top management also presented a new efficiency programme, called ‘LEAP’ that will be applied over the next two years. As a part of this programme, the Martorell plant’s Line 1, where the Ibiza is built currently, will be adapted to a new platform.
More information is available in the press release embedded below.