2016 Genesis G90 side profile covered

South Korea: Genesis G90 will be launched on 9 December

November 23, 2015

Hyundai Motor’s newly established luxury brand Genesis’ first production car, the Genesis G90 (Hyundai Equus successor), will be launched in South Korea on 9 December, a vice president-level official has revealed to Yonhap News Agency. According to the Seoul-based publication’s report, the Equus moving to the luxury division won’t lead to a price jump.

Genesis G90 official rendering

The new flagship model for both the brand as well as the parent company was previewed to media on the 10th of this month. “We will not raise the prices of the EQ900 significantly just because of the brand change,” the official said during a conversation on the sidelines of the preview event. However, prices could increase due to the redesign and re-engineering costs.

“Granted, there could be a rise in prices due to the upgrade of parts and the application of the latest technologies, but we can say that the prices will not change much compared with the previous Equus model,” the official added.

Genesis G90 side profile official rendering

The world premiere on 9 December will also mark market launch of the luxury saloon in Korea. It’s global market launch is expected to happen in H1 2016, probably beginning with North America and Europe, followed by other markets including Australia and the Middle East where the Equus is sold as Centennial.

[Source: Yonhap News Agency]

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