2015 Suzuki Vitara front three quarter Australia

Australia: Suzuki Vitara set to return after 14 years

August 5, 2015

Suzuki Australia is all set to launch the new generation of the Suzuki Vitara compact SUV in Australia in September. According to a report by GoAuto.com.au, the manufacturer predicts that the market for soft roaders and compact SUV’s is set to overtake small cars as the country’s most popular segment.

The upcoming new generation Vitara will be positioned above the S-Cross and will compete with the Honda HR-V, Mazda CX-3 and the likes, after its absence in the Australian market for nearly 14 years. The Suzuki Swift currently holds the tag of the company’s most popular model selling around 800 to 1000 units every month.

In an interview with the publication, Andrew Moore, General Manager, Automobiles, Suzuki Australia, state that small SUVs would be the vehicle of choice of Australians in the near future. The Honda HR-V and Mazda CX-3 have become more successful than their manufacturers expected as this segment is “really hot in Australia”, he added.

The Vitara will be imported and initially arrive in smaller numbers due to production constraints and popularity of the crossover in Europe, where the it’s already on sale. It will be produced at the company’s facility in Hungary. The company expects to sell 300 units of the crossover in Australia initially and will increase the imports if the demand requires to.

The introduction of the Vitara will not just result in additional sales numbers for Suzuki but will also help the Japanese automaker retain a maturing customer base. The Vitara will be offered only with a 1.6 litre petrol engine at the time of launch, however, a diesel model hasn’t been ruled out.

[Source – GoAuto.com.au]

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