The highly anticipated Tesla Model X will attract more female buyers to the brand’s customer base believes Heath Walker, manager marketing and communications, Tesla Motors Australia.
A report published by CarAdvice gives details on the customer base on the soon to be launched Model X SUV, set to join the Tesla’s range in July/August 2016 in Australia. According to Mr Walker, customers of the brand have largely been male with the Model S being popular with them.
The Model X will have a big influence on the gender split he says, with the timing of the launch in Australia stated to be the third quarter of next year. By that time the Model X would have been launched overseas. “I think we’ll have seen the type of demographic that’s adopting the car overseas and I think that will transition over here nicely” he adds.
Tesla’s strategy for reaching out to a wide selection of both women and men includes making the initial experience they get with the brand unique to the other brands available in the market. “I think, generally speaking, purchasing a car previously has been a scary experience for some people, and we’re trying to remove that from the process” he goes on to state.
The Model X can be reserved by prospective customers by placing a fully refundable 6,000 AUD ($ 4,381) deposit, despite the fact that the company is still to reveal the specifications and the production version. The Model X is likely to be priced broadly alongside the BMW X5 and Tesla’s Model S.
[Source – CarAdvice]