2015 Mitsubishi Triton front three quarters right

Thailand: Mitsubishi commences export of 2015 Triton pickup truck

February 10, 2015
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Mitsubishi Motor Corporation has announced that Mitsubishi Motors Thailand has commenced the export of the fifth-generation Mitsubishi Triton pickup truck. The company has started export operations of the new Triton at the Laem Chabang Port near its Laem Chabang Plant.

The fifth-generation Triton went on sale in in its key market Thailand in November 2014 and now will roll-out globally in a number of regions in the coming months. Mitsubishi Motor Corporation is planning to launch the new pickup truck first in Philippines and then sequentially in ASEAN, Oceania, the Middle East, Europe, Africa and Latin America. Eventually, the new model will be exported to around 150 countries.

More information is available in the press release below.

Export of All-new Triton Pickup Truck Begins in Thailand
– Long-time best seller starts 150-country journey, first stop the Philippines – – Press Release

Tokyo, February 9, 2015 – Mitsubishi Motors Corporation (MMC) announced that Mitsubishi Motors Thailand (MMTh)*1 has commenced the export of the all-new Triton pickup truck – one of MMC’s top sellers. A commemoration ceremony was held at the Laem Chabang Port near MMTh’s Laem Chabang Plant with Thailand government officials and other related parties along with Tetsuro Aikawa, MMC President & COO in attendance.

*1: MMC’s exclusive producer and distributor in Thailand.

Worldwide versatility

The all-new Triton has been developed to be the “Ultimate Sport Utility Truck,” combining comfortable interior space of a passenger car with the functionality and reliability of a pickup. The all-new Triton went on sale in Thailand in November 2014*2. MMC plans to roll out the all-new Triton starting in the Philippines, then sequentially in ASEAN, Oceania, the Middle East, Europe, Africa, and Latin America, eventually exporting to some 150 countries.

*2: For more information please visit
http://www.mitsubishi-motors.com/publish/pressrelease_en/products/2014/news/detail0949.html

MMTh importance as global production hub

At the ceremony, Mr. Aikawa emphasized the importance of MMTh: “MMTh started exporting pickup trucks in 1991 and has exported over 1.6 million units so far. Thanks to the Thai government’s consistent policies on fostering the automobile industry here, we have achieved growth and expansion with Thailand positioned as our pickup truck production and export hub. Moving on we will grow together with the Thai automobile industry”

Laem Chabang: MMC’s largest producer

The Laem Chabang Plant holds the largest production capacity among other MMC manufacturing plants, totaling a cumulative production of 3.5 million units and exports of over 2.5 million units, growing steadily as a global production hub.

Mitsubishi Motors Thailand (MMTh) Outline

Established:
January 1987
Headquarters:
Klongluang, Pathumthani Province
Laem Chabang Plant
Sriracha, Chonburi Province
Representative:
Morikazu Chokki, President & CEO
Capitalization:
7 billion THB
Employees:
Approximately 7,600
Models Produced
Factory No.1: Lancer EX, Pajero Sport (Montero Sport/Nativa)
Factory No. 2: Triton (L200), Pajero Sport (Montero Sport/Nativa)
Factory No.3: Mirage (Space Star), Attrage


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