Both Apple and Google are taking a run at the car industry, but both are doing it in keeping with their company cultures. Google has been openly testing autonomous cars and is seeking partners and funding lobbyists, whereas Apple has maintained its notorious secrecy and little is known about the so-called “Apple Car.”
In keeping with the spirit of openness surrounding Android technology, Google and Qualcomm have teamed up to hook up a Maserati with an Android operating system. This concept car goes several steps further than simply adding a nice touchscreen and huge digital display in place of the car’s console and speedometer. Instead, Android Auto is embedded in the entire car, from soup to bolts. When the Maserati starts up – or rather boots up – Android Auto takes over the car, whether than just replacing the ugly and awful stock interface put into the car by the manufacturer.