Peugeot RCZ R front three quarters left

There won’t be a next-generation Peugeot RCZ

May 14, 2015

Peugeot CEO Maxime Picat has confirmed that the there won’t be a replacement for the currently sold Peugeot RCZ, says a new report from Autocar.

The phase-out is part of the company’s plan to reduce its range from 26 vehicles to 13 vehicles by 2022, and most of these vehicles are likely to be volume sellers. The company is essentially trying to come back out of the financially tense situation created by the multi-billion Euro losses occurred in 2012 and 2013.

The CEO says that he wants to focus on gaining best results from the company’s core models, from Peugeot 108 upwards. He expressed his love for the coupe but at the same time also points out that niche offerings like the RCZ are for premium brands, but has been a distraction for Peugeot.

The company will now focus on more mass-market and profitable segments. Speaking about mass-market and profitable segments, the crossover/SUV segment is one such, and the company is evaluating the possibility of offering a large, D-segment SUV by 2020.

[Source: Autocar]

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