At the 2015 North American International Auto Show in Detroit, Toyota launched its new TeenDrive365 drive simulator that uses Oculus Rift virtual reality head-mounted display to educate the public, mainly the teens and parents, about the dangers of distracted driving.
To experience the simulator, a person needs to just get behind the wheel of a stationary Toyota car and put on the Oculus Rift headset. During the simulated drive, the driver is challenged to drive safely using the car’s steering wheel and pedals and navigate a series of common distractions which include noises, radio, text messages and virtual friends occupying the passenger and back seats.
The new simulator is a part of the company’s TeenDrive365 initiative to help parents model safer driving behaviors for their teens. The simulator will be available free of charge to public at auto shows in the USA.
More information is available in the press release below.
NEW DRIVING SIMULATOR FROM TOYOTA TEENDRIVE365 USES OCULUS RIFT TO BRING DANGERS OF DISTRACTED DRIVING TO LIFE – Press Release
Marks the First Time Oculus Rift Virtual Reality Technology Is Being Used to Educate the Public about Safe Driving
DETROIT (Jan. 14, 2015) – Today at the Detroit Auto Show, Toyota launched its newTeenDrive365 distracted driving simulator with Oculus Rift, marking the first time the virtual reality technology is being used to educate the public – teens and parents alike – about the dangers of distracted driving. A video of the wholly immersive virtual reality experience can be found here – www.toyota.us/14WI1B9
To experience the new TeenDrive365 simulator you get behind the wheel of a stationary Toyota car, put on the Oculus Rift headset and are wholly immersed in a virtual reality driving experience, complete with the three dimensional sights and sounds of a busy city street. During the simulation, you are challenged to drive safely using the car’s steering wheel and pedals, while navigating a series of common distractions, including traffic noises, the radio, text messages and virtual friends who occupy the passenger and back seats. Lose your focus and you’ll experience the consequences of distracted driving within the virtual setting. But hopefully you’ll come away a little wiser about what it takes to be safe behind the wheel.
“Oculus Rift provides a virtual reality driving experience that mirrors real life behind the wheel, giving us a powerful, one-of-a-kind way to show parents and teens how everyday distractions can affect their ability to drive safely,” said Marjorie Schussel, Corporate Marketing Director for Toyota. “This is just the latest example of how we’re helping teens and parents become safer drivers together through our ongoing TeenDrive365 initiative.”
Oculus Rift’s custom technology allows TeenDrive365 to offer a virtual experience that surpasses any other distracted driving simulation available to the public.
- 360° head tracking allows you to seamlessly look around. Every subtle movement of your head is tracked in real time creating a natural and intuitive experience.
- Oculus Rift creates a 3D view with excellent depth and scale. Unlike 3D on a television or in a movie, this is achieved by presenting unique and parallel images for each eye. This is the same way your eyes perceive images in the real world, creating a much more natural and comfortable experience.
- Oculus Rift also provides an approximately 100° field of view, stretching the virtual world beyond your peripheral vision.
- RealSpace™ 3D Audio leverages world-class scientific discovery to add a third dimension to the sound you hear through the virtual placement of sound in 3-D space with pin-point accuracy, creating the perception of real source direction, distance, depth, and movement relative to the listener and heard through standard stereo headphones.
- 3D Audio recreates the auditory ambience of the environment, creating a complete immersive audio experience.
The new simulator is part of TeenDrive365 (www.TeenDrive365.com), Toyota’s comprehensive initiative that offers online tools, expert advice, local events and social media elements to help parents model safer driving behaviors for their teens. The focus on parents as role models is based on research from a national study from Toyota’s Collaborative Safety Research Center (CSRC) and UMTRI. The study found a significant correlation between how parents and their teens drive, suggesting that parents are the biggest influence on how a teen will behave behind the wheel.
Since TeenDrive365’s launch in November 2013, millions of people have engaged with its online and in-person resources. More than 10,000 have experienced the first iteration of its driving simulator, with nearly 80 percent saying they would reduce distractions because of the experience.
The new Toyota TeenDrive365 distracted simulator with Oculus Rift was developed by Brightline Interactive in partnership with 360i. TeenDrive365 was created by 360i, with support from Finsbury (PR) and The PEERS Foundation (Events).
The new Toyota TeenDrive365 distracted driving simulator with Oculus Rift will be available free of charge to the public at auto shows across the country. For a full list of dates, visit