FIAT 500 Pop front three quarters left

UK: Fiat targets young car buyers with new i-Deal scheme for the Fiat 500

January 17, 2015
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Fiat has introduced i-Deal finance scheme for the Fiat 500 in the UK to lure young car buyers. The i-Deal offer is available on the Fiat 500 1.2 Pop. Under the offer, car buyers as young as 18 years of age can now buy a new 500 1.2 Pop for a fixed monthly payment of £239 per month over a three-year period. The monthly payment includes Easy Care Servicing Maintenance and insurance cover from Carrot, underwritten by Zurich Insurance.

Each vehicle purchased under this deal is equipped with an i-box which allows young drivers to take advantage of Carrot’s cash rewards programme as they are incentivised and encouraged to form safer driving habits right from the beginning of their driving. The i-box is built in the UK by telematics service provider Trak Global.

More information is available in the press release below.

FIAT 500 i-DEAL OFFERS YOUNG DRIVERS A NEW CAR, INSURANCE & SERVICING FOR 3 YEARS, ALL FOR JUST £239 PER MONTH – Press Release

FIAT 500 i-DEAL OFFERS YOUNG DRIVERS A NEW CAR, COMPREHENSIVE INSURANCE AND SERVICING FOR THREE YEARS, ALL FOR JUST £239 PER MONTH

  • Innovative package puts young drivers behind the wheel of a brand new FIAT 500 1.2 Pop
  • Three years comprehensive rewards-driven car insurance included
  • Three years routine servicing costs included for peace-of-mind
  • Inclusive i-Deal for a fixed monthly payment of just £239

For almost three quarters of young drivers, the costs associated with car insurance means that the selection of cars they can actually afford to run is usually extremely limited and not very appealing. Indeed for 35 percent of 17-25 year olds the costs are so prohibitive they choose not to own a car at all, while the vast majority that do take the plunge end up spending up to 30 percent of their income just keeping their car on the road*.

However, thanks to the new FIAT 500 i-Deal powered by Carrot, drivers as young as 18 years of age can now get behind the wheel of a brand new FIAT 500 1.2 for a fixed monthly payment of just £239 per month over a three-year period^, complete with Easy Care Servicing Maintenance and fully-comprehensive insurance cover from Carrot, underwritten by Zurich Insurance.

Each vehicle supplied under the FIAT 500 i-Deal powered by Carrot is equipped with an i-box, designed and built in the UK by Crewe-based telematics service provider Trak Global. The device allows young drivers to gain valuable experience behind the wheel with Carrot’s cash rewards programme as they are incentivised and encouraged to form safer driving habits from the first turn of the wheel.

The scheme also offers the reliability, efficiency and safety of a brand new car – every FIAT 500 is now equipped with ESC (Electronic Stability Control) and seven airbags as standard, with fuel-saving Start & Stop and low-tax emissions to reduce running costs even further. FIAT 500 drivers can also personalise their car to suit their own particular tastes and preferences, with more than 500,000 variations in colours, wheels, decals, options and accessories available.

Ed Rochfort, Product Director at Carrot Insurance, commented, “We’re excited that this fantastic product is coming to market, and that the partnership we’ve formed with FIAT has come to fruition. Forging deeper links with the automotive industry is a key part of our wider business strategy moving forward, as we recognise that the convergence between manufacturers and the provision of insurance will continue to gather pace.”

Karl Howkins, Commercial Director for FIAT Chrysler UK, commented, “Having thoroughly researched the market, we determined that Carrot’s approach to insuring young drivers would be best suited for the iconic FIAT 500 and we’re delighted they are supporting our plans for i-Deal in tandem with their partner, Zurich Insurance. This all-inclusive insurance package deal will make the dream of driving a brand new FIAT 500 a reality for many young drivers who would otherwise be forced to drive an older and potentially less reliable and safe vehicle.”

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