Jaguar XE front

UK: Jaguar Land Rover targets fleet buyers by its new Jaguar XE

December 10, 2014
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Jaguar Land Rover is targetting fleet buyers by its upcoming preimum C-segment vehicle – Jaguar XE. The XE will be the most affordable car available in Jaguar’s lineup once it launches in 2015. The sports saloon will stand competitively ahead of current segment dominators from BMW, Mercedes-Benz and Audi with its lower Vehicle Exicse Duty, thanks to the 99 g/km CO2 emissions producing engine.

CAP, Kee Resources and CDL, industry valuation companies, agree that the car will offer higher residual value than rival car BMW 3 Series. As per CAP’s prediction, the XE will retain 45% of its value over three years/30,000 miles, much better than its rivals from Audi, BMW and Mercedes-Benz.

The British luxury automaker expects Jaguar XE to attract fleet buyers with the car’s affordable servicing, maintenance and repair costs, a low insurance group rating and class-leading residual values, altogether which save thousands of pounds in ownership costs.

More information is available in the press release following.

JAGUAR XE TO OFFER INDUSTRY-BEATING RESIDUAL VALUES & COST OF OWNERSHIP TO FLEET BUYERS – Press Release

  • Jaguar XE offers lowest cost of ownership of any premium model over three years or 60,000 miles
  • Residual values confirmed among strongest in class, according to CAP, Kee Resources and CDL
  • XE 2.0D 163 PS Manual produces just 99g/km CO2 XE and offers lowest Vehicle Excise Duty and Benefit In Kind rates

(Whitley, 09 December 2014) The Jaguar XE won’t just offer class-leading driving dynamics and drop-dead good looks when it arrives in showrooms next year, it will also offer the lowest cost of ownership of any of its premium rivals*.

Industry valuation companies CAP, Kee Resources and CDL agree that the Jaguar XE will offer stronger residual values than equivalent BMW 3 Series models. In fact, the latest figures show that the majority of leading valuation companies predicts the XE will have stronger residual values than all of its premium rivals**.

Over three years or 30,000 miles, CAP predicts that the XE will retain 45% per cent of its value, placing it ahead of rival models from BMW and Audi. Against the same competitor set, Kee Resources and CDL rate XE as best in class ahead of Audi, BMW and Mercedes.

Thanks to the ultra-low 99g/km CO2 emissions produced by the XE’s all-new 2.0-litre 163PS Ingenium diesel engine, the XE also has lower Vehicle Excise Duty and Benefit In Kind rate than the BMW 3 Series, Mercedes C-Class, Audi A4 and Audi A5 as well as better fuel economy.

That, along with affordable servicing, maintenance and repair costs; a low insurance group rating; and, of course, class-leading residual values means that the XE will save customers thousands of pounds in ownership costs compared to the established competition. According to Kee Resources total cost of ownership saving over 3 years 36,000 miles vs. nearest rival is £2,215 before further benefit in kind savings.

Jaguar Land Rover UK Managing Director Jeremy Hicks said: “People expect Jaguars to feel luxurious, look superb and drive brilliantly, but many wouldn’t necessarily expect a Jaguar to be affordable – but we’ve worked hard to ensure the XE is just that. An enormous amount of effort has gone into developing everything from the new efficient Ingenium engines to the superb value-for-money service plans.

“The fact that valuation companies rank XE as having some of the strongest residual values in class is the icing on the cake. This is a car that appeals to the head just as much as the heart.”

Jaguar XE vs. Competitors

** Table 2: Premium saloon predicted residual values (Comparable Specification) October 2014

P11D Value Cap value 3YR/30k miles % of P11D Value CDL value 3YR/36k miles % of P11D Value Kee value 3YR/60k miles % of P11D Value
Jaguar XE 2.0D 163PS Prestige £30,720 £13,825 45.0 £14,775 48.1 £12,860 41.9
Audi A4 2.0TDi ultra
163 SE Technik
£29,565 £12,675 42.9 £13,050 44.1 £9,013 30.5
BMW 320d BluePerf
163 ED Business
£31,115 £11,775 37.8 £12,925 * 42.9 ** £9,438 30.3
Mercedes Benz C-Class C220 BlueTec 170 SE Executive £30,720 £14,150 46.1 £13,650 44.4 £11,195 36.4
Audi A5 Sportback 2.0TDI 177 SE Technik £32,115 £13,925 43.4 £15,325 47.7 £10,121 31.5
* Value for BMW 320d 163 ED Business without BluePerformance
** % of P11D Value of £30,120 for 320d 163 ED Business without BluePerformance

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