Subaru has announced a 23% (YoY) growth in UK sales in 2014 and new models for 2015. The company will launch new Outback SUV in March followed by the all new Levorg sport wagon in Autumn this year. The Outback when launched in March, will be the first car in the company’s line-up to be equipped with EyeSight driver assist technology.
Last year, the Forester was the company’s bestseller with a sales figure of 1210 units – a 33% growth from 2013. To keep pushing the growth further, Forester Lineartronic diesel model will be added to the range in April this year. The company expects to boost growth this year with new product launches and dealer expansion.
More information is available in the press release below.
SUBARU UK ANNOUNCES SALES INCREASE OF 23% AND NEW MODELS FOR 2015 – Press Release
- 23% year-on-year rise in Subaru registrations in 2014
- New product launches and dealer network expansion to boost growth in 2015
Subaru UK has today announced a 23% year-on-year growth in UK sales in 2014 and an 8.6% increase in new car registrations in December – outperforming Britain’s buoyant new car market and helping the brand to increase market share.
At the start of the year, Subaru UK has also announced its exciting new model plans for 2015 which include the launch of the new Outback in March and the all new Levorg sport wagon in the Autumn.
The arrival of new Subaru models last year such as the new WRX STI and Impreza, as well as price cuts to existing models, contributed to the Brand’s growth in sales in 2014. Subaru’s range of SUVs and crossovers have also proven more popular over the last 12 months; the Forester remains the bestseller in the UK, with 1210 cars sold in 2014, a rise of 33% over 2013. Subaru UK expects this to increase in 2015 with the addition of the Forester Lineartronic diesel model to the range in April.
Off the back of a more favourable exchange rates the new WRX STI went on sale in the UK with a £4,000 price cut over the previous model. Demand soon outstripped supply with Subaru UK having to import greater quantities than planned towards the end of the year.
The rear-wheel drive BRZ SE sports car also received a £2,500 price reduction, making it far better value than nearest rivals, while the XV compact crossover also benefitted from a £2300 price reduction in 2013, with prices remaining frozen with the arrival of the updated MY2014 model.
Further growth is expected in 2015 with the UK launch of the new models. The Outback will be the first car in Subaru’s line-up to be fitted with the brand’s unique EyeSight driver assist technology. The Outback will also feature all new exterior and interior designs, with particular emphasis placed on interior quality and the Outback’s infotainment systems.
Paul Tunnicliffe, Managing Director, Subaru UK, commented: “These results are encouraging for Subaru UK – it’s great to see model launches and recent price cuts helping us back to sustainable growth. The launch of the new Outback this Spring will put us in an even stronger position for solid growth in future, and the ongoing expansion of our UK dealer network will help us achieve this goal.”