Chevrolet Orlando front three quarters right

USA: GM files ‘Orlando’ trademark application

March 30, 2015

General Motors has filed an application to register the name “Orlando” as a trademark with the United States Patent and Trademark Office (USPTO), reveals a new report from GM Authority. The #86568232 trademark application is under the category of “Motor land vehicles, namely, automobiles, sport utility vehicles, trucks and vans.” The company had already requested the maximum five extensions each lasting six months to file the statement of use document, with the final extension requested on September 15, 2014, says the report. This is why the trademark application had to be filed again.

The Orlando was never sold in the U.S. The MPV was sold in Canada but failed to succeed, and was dropped eventually. The trademark application hints that GM might be considering to offer the MPV in the U.S. market when the next-generation model arrives. The first-generation model is also sold as the second-generation Opel Zafira in Europe. Both are based on GM’s global Delta platform.

Recently, the Opel Zafira was spotted at the GM Oshawa Engineering Centre in a picture tweeted by GM Canada. The picture was taken with Stephen Carlisle, President and Managing Director of GM Canada, and Mark Reuss, VP of Global Product Development and the tweet said that both were discussing “exciting growth opportunities”. Maybe the Zafira is being considered for the North American market including the U.S. and the next-generation model would not have Chevrolet and Opel versions but a single model badge engineered as either Chevrolet, Opel or Holden, depending on the market.

[Source: GM Authority]

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