According to Autocar, the 13-year old Volkswagen Phaeton has been discontinued in the UK. Volkswagen’s flagship model was formulated by Ferdinand Piëch – the controversial ex-Chairman of the Volkswagen Group – to further improve the VW brand image to premium standards.
Owing to low demand, in 2014, the company had introduced an incentive scheme from July to the end of September last year, which offered customers a discount of £7,000. To roll-out the final units (if discontinued), VW had again introduced the same incentive scheme for 2015, bringing the base Phaeton standard wheelbase’s price down to £48,550 (from £55,055) and £50,615 for the Phaeton LWB (down from £57,615)
One of the main reasons behind the model’s limited success globally is the pricing. Despite the Phaeton being well-equipped and generously powerful, it was the ‘Volkswagen’ badge and uninspiring styling that didn’t attract as much customers as VW had hoped. Another reason that attributes to its discontinuation in the UK was the non-availability of an Euro 6 diesel engine.
The sole engine option, 3.0-litre V6 TDI, was Euro 5 compliant, and that it was not financially sound to update the V6 engine to Euro 6 standards.
The company isn’t done with its flagship saloon though, as it’s still popular in markets like China. Also, a next generation model is planned and will be introduced in the next two year’s time, which will draw cues from the Volkswagen C Coupé GTE Concept from Auto Shanghai 2015.