Volvo Cars has unveiled its electrification strategy in which it plans to introduce plug-in hybrids across its entire range of cars. The company has also revealed plans of making a fully electric car that is expected to go on sale by 2019.
The strategy will be kicked off by introduction of plug-in hybrid variants of its 90 and 60 series of larger cars. These cars are underpinned by the Scalable Product Architecture (SPA) platform, which has been designed from the outset for electrification. This process has already begun with the launch of the T8 Twin Engine plug-in hybrid. The second step will be taken with the launch of the plug-in hybrid variant of the S90 luxury sedan. Volvo also has plans to broaden appeal of its products by introducing a new front-wheel drive Twin Engine variant.
Small cars are also on the radar of the Swedish car maker. It has chalked out plans of introducing compact cars which will be marketed as the 40 series. These offerings will be based on the company’s Compact Modular Architecture (CMA), which like its larger brother (SPA), is built from the start to support electrification.
Håkan Samuelsson, President and CEO of Volvo Cars, said: “We believe that the time has come for electrified cars to cease being a niche technology and enter the mainstream. We are confident that in two years’ time, 10 per cent of Volvo’s global sales will be electrified cars.”
Volvo has stated that the forthcoming hybrid models from its stable will have power, efficiency and environmental friendliness as their hallmarks.