Volvo launched the long-wheelbase S80L as a China-only model in 2009 and so, its successor S90‘s long-wheelbase version, the S90L, should logically follow this path.
However that won’t be the case.
In an interview with Autovisie, Alain Visser, Senior VP of Marketing, Sales and Customer Service at Volvo Cars, revealed that the Volvo S90L will be sold in the U.S. market too.
Speaking about market-specific models, Mr. Visser said that the company cannot afford to develop products per region. The company responds to the local market needs by making changes with the level of equipment or decoration, he added.
Referring to localisation strategies already implemented, Mr. Visser said that the S90L is one such (localised) model and it will arrive in China and the U.S. market. Moreover, he assured that the next generation V40 will get a long-wheelbase version if studies show that it’s required.
Mr. Visser also spoke about the company’s plans for hybrid cars. In the next three to four years, Volvo will bring out two hybrids a year in the market. For now, the company will do only petrol-electric hybrids as that’s what the global markets demand primarily, he confirmed.
It was reported last month that the Swedish automaker is acting upon the unprecedented demand for its hybrids by planning to launch hybrid variants for all its future launches. The hybridisation plan includes the upcoming S90.