Buick Avenir concept rear three quarters right

Will the Omega platform-based Buick Avenir become a reality?

April 16, 2015

After years of rumours and speculations, the large, rear-wheel drive Cadillac CT6 full-size luxury sedan finally became official this year and debuted at the 2015 New York International Auto Show. The CT6 uses a “mixed-material and very flexible architecture” which GM calls the Omega platform. A new report from Automotive News hints that this platform may be used for a full-size flagship Buick-branded car in the future.

Citing a conversation with Mark Reuss, Executive VP of Global Product Development, Purchasing & Supply Chain of GM, the report reveals the future possibilities of Omega platform-based cars from other brands of GM. When asked about what other cars might be developed on the Omega, Reuss answered that a flagship Buick is one possibility. The product chief didn’t want the automotive media to get prematurely excited and so, he made it clear that a flagship Buick based on this Omega platform is not going to be introduced anytime soon, perhaps even in the distant future.

Buick could use a rear-wheel drive, roomy flagship sedan in China where its cars outsell Cadillac by 13 times. Reuss hinted that any future Buick-branded flagship vehicle for China might not use the exact same underpinnings as the CT6.

The future Buick flagship could be a full-size luxury sedan inspired from the Buick Avenir concept that was unveiled at the 2015 North American International Auto Show in January. Rumors and speculations about such a production vehicle have been widespread since then, and may see the light of day if GM goes ahead with what it is considering.

Buick Avenir concept – Image Gallery

Source: Automotive News

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